@₹9,990! Lava Waterproof Smartphone Launch with 180MP Camera, 12GB RAM & 256GB Storage!

@₹9,990! Lava Waterproof Smartphone Launch with 180MP Camera, 12GB RAM & 256GB Storage!

The Indian smartphone market is seeing a major development as Lava introduces a new waterproof smartphone at a price tag of just ₹9,990. The company is positioning the device as a future-ready option for consumers who want advanced photography, strong performance, and reliable durability without paying premium amounts. The phone is announced with a 180MP primary camera, 12GB of RAM, and 256GB of internal storage.

The official unveiling of this smartphone marks Lava’s attempt to expand its reach in the mid-range category while maintaining affordability. The device is designed for users who seek advanced features but prefer to remain within a budget-friendly bracket.

Design and Look

The new Lava smartphone is being launched with a waterproof design, giving it IP68-level protection against dust and water. This design choice reflects Lava’s attention to durability, especially in a segment where water resistance is often missing. The phone is expected to come in multiple colors, with a slim profile and a flat-edge frame that allows it to stand confidently next to costlier models.

Display and User Experience

The smartphone features a large 6.78-inch AMOLED display with Full HD+ resolution and a 120Hz refresh rate. Users will experience smoother scrolling and sharp visuals while watching videos, gaming, or browsing the web. The display also supports peak brightness levels suitable for outdoor use. A punch-hole cutout houses the selfie camera, providing an uninterrupted viewing experience.

Performance and Storage

Under the hood, the Lava smartphone carries 12GB of physical RAM with virtual RAM support that extends performance further. The 256GB internal storage ensures space for apps, media, and large files. Users will also have the option to expand storage with a microSD card.

The device will be powered by a 5G-enabled octa-core processor that is tuned for gaming, multitasking, and efficiency. With this combination, the phone is expected to handle demanding applications and heavy usage without lags.

Camera

The key highlight of this device is the 180MP primary rear camera. This sensor will allow users to capture images with greater clarity and detail, suitable for both day and low-light conditions. Alongside the main camera, the smartphone is expected to feature additional sensors for wide-angle and macro photography.

On the front, a 32MP selfie camera will provide clear images and support advanced beauty and portrait modes. The phone will also support 4K video recording and AI-powered features to enhance image quality.

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Battery and Charging

The Lava smartphone is equipped with a 5,500mAh battery. With efficient power management, the battery will last comfortably through a day of heavy usage. It will support 65W fast charging technology that can recharge the battery within an hour.

Software and Security

The device will run on the latest Android version with a near-stock interface. Lava confirms that users will receive two years of Android upgrades and three years of security patches. For security, the smartphone includes an in-display fingerprint sensor, face unlock, and multiple privacy tools.

Connectivity

The smartphone supports 5G connectivity across multiple bands, ensuring it is compatible with all major Indian telecom operators. Other connectivity features include Wi-Fi 6, Bluetooth 5.2, GPS, and a USB Type-C port. The inclusion of dual stereo speakers will add to the multimedia experience.

Top Key Features

• 180MP primary rear camera with AI support
  
• 32MP selfie camera with portrait enhancements
  
• 6.78-inch AMOLED display with 120Hz refresh rate
  
• 12GB RAM with virtual expansion support
  
• 256GB internal storage with microSD card option
  
• Waterproof IP68-rated body
  
• 5,500mAh battery with 65W fast charging
  
• 5G support with dual-SIM compatibility
  
• In-display fingerprint sensor and face unlock
  
• Stereo speakers with high-resolution audio

Market Positioning

At ₹9,990, the Lava waterproof smartphone is entering a highly competitive segment. The price is kept low to attract buyers who want premium specifications without spending over ₹20,000. Lava will target both young professionals and college students who value storage, strong cameras, and gaming performance.

Future Outlook

Lava confirms that this model will be available in both online and offline channels in the coming weeks. The company expects strong demand during the festive season and aims to capture a higher share of the Indian 5G smartphone market.

With this launch, Lava plans to strengthen its reputation as a brand that balances affordability with advanced technology. The company also hints at releasing more models in the future with similar waterproof and high-performance features.